Archive for August 2016

Creating a Brand: What You Might be Forgetting

Creating a Brand: What You Might be Forgetting

Creating a successful company and recognizable brand takes work. You need a great product, reliable staff, effective sales channels, and creative marketing. But the list doesn’t stop there: numbers need to be crunched, applicable laws need to be followed, human need should be resourced. With so much going on, it’s easy for things to slip…

Read More

Why You Need to Invest in Interactive Content (Now)

Why You Need to Invest in Interactive Content (Now)

Unless you live under a rock, everywhere you look people are on their phones. Why you may ask? They aren’t just texting their BFFs, they’re scrolling through content and hunting for deals. And if you’re thinking, “Well, those aren’t my customers,” you’re wrong. The age group with the highest tablet use is 30-49. * http://www.marketingcharts.com/online/us-tablet-ownership-update-january-2014-39508/. If…

Read More