Archive for January 2018
Brand Update: 3 Signs Your Church Needs One
As a church, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation, and…
Read More4 Reasons Your Small Business Can’t Afford Bad Design
First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…
Read MoreA Beginner’s Guide to Creating a Strong Social Media Strategy
Social media has taken over marketing and creating a social media strategy has become vital to building church awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…
Read MoreMarket Smarter, Not Harder: Focusing on Your Target Audience
In order to effectively market your church, you need to know the people on the other end: your target audience. Many churches make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…
Read More5 Trends to Incorporate into Your Marketing Strategy in 2018
Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…
Read More7 Ways to Evolve Your Content Strategy
Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from the ever-expanding technology and social media industries. There are many crucial details to consider when forming a content strategy that can make or break the…
Read MoreTop 5 Benefits of Using Google Analytics for Your Church
There are a variety of tools out there to measure performance and how people interact with a church online, but few are quite as essential or effective as Google Analytics. Google Analytics gives a comprehensive overview of a church’s SEO, website performance, and even demographic information. Reviewing analytics is a foundational component of developing and…
Read More5 Trends to Incorporate into Your Marketing Strategy in 2018
Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the churches as well. The new year always brings new techniques and ideas that companies think will be the “Next Big Thing”…
Read MoreMarket Smarter, Not Harder: Focusing on Your Target Audience
In order to effectively market your brand, you need to know the people on the other end: your target audience. Many companies make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…
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