3 Ways to Establish Strong Brand Imagery
Brand imagery is the perception people have of a church whenever they see or hear about its work or content. Matching your image with your target audience allows you to grow and engage with that market. Who and what do you want to be associated with? And, more importantly, how are you going to establish that image? Here are three essentials to creating successful, strong brand imagery.
1. Provide Consistency
By providing consistency throughout your brand imagery, you can establish cohesiveness and recognizability. This allows people to easily identify and engage with churches across a variety of platforms, whether they’re online or in the real world. This promotes church awareness, increases familiarity, and builds church loyalty – all crucial elements of creating a successful brand.
2. Be Direct
This process begins in the earliest stages of creating your church and continues throughout. Your church should have a name that’s honest and clear to people and your logo should reflect your ideals and imagery. Everything that you market to people should be direct and simple to understand. Create every visual as if it’s an answer to the question, “Who are you?”
3. Stand Out
Your use of creativity in your brand imagery cannot be an afterthought. Every product you produce to market yourself has to be bold and distinct. We live in a fast-paced world that says “yes” or “no” by being drawn into the content or simply scrolling down to the next image. There’s a reason that, on Instagram, the text is so small – the image should speak for itself. If you want to grab attention, your imagery needs to be disruptive.
By creating brand imagery that’s cohesive, direct, and distinct, your church will thrive and grow in its target market for your potential audience. It’s easy to just post whatever looks good in the moment, but it takes these extra steps to make it recognizable and prominent in people’s news feeds. Mold your content for a target audience. Make your content clear. Make your content stand out.