In a world where consumers have endless options, it’s important to present your brand with a level of quality. Often times, consumers’ first exposure to a product is visual. Being able to make a powerful first impression can be the difference between gaining a lifelong customer or your product collecting dust. Quality advertising reflects different perceptions from your customer. Keep reading to find out the five areas quality advertising impacts.
When a company uses a grainy, poorly shot, poorly scripted commercial, they are sending a number of messages and none of them are positive. One negative message being conveyed is that you don’t believe in your product. Your audience will believe that you don’t want to sink money into something you think will fail. Think about advertisements as an investment in yourself and your product. What does it say to the consumer if you are only willing to invest a little bit?
Another message the consumer might infer is that your company is not doing well financially. This leads the consumer to wonder, “Why aren’t they doing well? Is there a problem with the product?” It may be the case that your company is having financial hardships despite having an amazing product; but that doesn’t mean the consumer will see it that way. They will come to believe your company is struggling because what you have to offer isn’t quality and hasn’t been selling well.
A lack of production quality could also give consumers the impression your company lacks the ability to discern quality from what is substandard. The consumer may assume your company does not have what it takes to perform other tasks at a high level of quality as well. This sends a message that you don’t actually know what you’re doing and aren’t qualified enough in your industry. Stay on top of trends and show your audience that you are an expert in your field.
On the flip side, high quality advertisements and branding can set your company apart from the competition, even if your product is almost identical. A high quality logo or video sends a strong message about a brand. Quality production value is like a firm handshake while looking someone in the eye: it exudes confidence. A connection is made and a relationship is built, which makes you stand out from others in your niche. It will ensure that the story your brand is portraying not only impresses your target market but also makes you the perfect match.
A willingness to invest in high quality production does not mean you need to break the bank or hire famous actors as spokespeople. Nor does a commercial need to be earth shattering or life changing. If you do quality ads, you send a message that quality is important to your company. Then, the consumer will make the assumption that your products are worthy as well. It shows that you are committed to what you are selling because you believe in its value and want others to see that as well.
A well-done ad does not guarantee that a product is well made, and a low quality storefront sign does not mean a company is incapable of providing satisfactory service. But what is guaranteed is that your target market’s perception of your business relies on the impact that the quality of your advertising has. When you consider these areas that quality advertising impacts, you’ll find more motivation to invest in high quality content.