Posts by Matt DiPaolo

3 Ways to Establish Strong Brand Imagery

Brand imagery is the perception people have of a church whenever they see or hear about its work or content. Matching your image with your target audience allows you to grow and engage with that market. Who and what do you want to be associated with? And, more importantly, how are you going to establish…

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A Beginner’s Guide to Creating a Strong Social Media Strategy

Social media has taken over marketing and creating a social media strategy has become vital to building church awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…

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Top 5 Benefits of Using Google Analytics for Your Church

There are a variety of tools out there to measure performance and how people interact with a church online, but few are quite as essential or effective as Google Analytics. Google Analytics gives a comprehensive overview of a church’s SEO, website performance, and even demographic information. Reviewing analytics is a foundational component of developing and…

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