Posts by Thomas MacDonald

How to Optimize Your Brand for the Top Social Media Platforms

social media, social media platforms

No matter what industry you’re in, utilizing the top social media platforms is essential for success. Social media offers a world of opportunity for various purposes and audiences. While some platforms may be obsolete except in specific industries, there are four social media platforms that fit almost every business niche. Here is how to master…

Read More

How to Find the Best Hashtags for Your Business

social media, social media marketing, instagram

You should already know why hashtags are so important to use in your business’s social media. (And, if you don’t, let us remind you.) But if you’re using hashtags without intention, you could be missing out on reaching that person who truly connects with your brand. Not all hashtags are created equal. Follow our three…

Read More

7 Advantages of Social Media Marketing for Your Business

Social media marketing has grown to be a valuable strategic tool. One that can be cheaper and more effective than print, broadcast, or a variety of other forms of marketing. Social media is an entirely new breed and, when used correctly, can be extremely rewarding. In this fast-paced age of technology, you can’t afford to…

Read More

Hashtag Your Way to Better Social Media

The hashtag has taken over the social media world, becoming key to online marketing. When used correctly and stylishly, it can increase social media following, engagement, and more. Hashtags are one of the wires that run through everything, across people, pages, and platforms. The possibilities of a hashtag are endless and totally easy to utilize.…

Read More

Top 5 Benefits of Using Google Analytics for Your Business

google analytics, analytics, web analytics, google, website analytics

There are a variety of tools out there to measure performance and how people interact with a business online, but few are quite as essential or effective as Google Analytics. Google Analytics gives a comprehensive overview of a company’s SEO, website performance, and even demographic information. Reviewing analytics is a foundational component of developing and…

Read More

A Beginner’s Guide to Creating a Strong Social Media Strategy

social media, social media strategy, connect, get connected

Social media has taken over marketing and creating a social media strategy has become vital to building brand awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…

Read More

Brand Update: 3 Signs Your Church Needs One

As a church, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation, and…

Read More

4 Reasons Your Small Business Can’t Afford Bad Design

First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…

Read More

5 Trends to Incorporate into Your Marketing Strategy in 2018

marketing, marketing strategy, trends, marketing trends

Society is ever-changing. What was important to people and the things that influenced their opinions and kept their attention in 2017 have become “so last year.” This constant shift in satisfaction applies to the business world as well. The new year always brings new techniques and ideas that companies think will be the “Next Big…

Read More