digital marketing strategy, digital marketing

Why Your Digital Marketing Strategy Isn’t Working

November 2, 2018

When done correctly, a strong digital marketing strategy will greatly benefit any business. If your digital marketing strategy isn’t increasing your sales or website traffic, chances are you’re not doing it right (or you’re not doing it at all). Here are some pitfalls that might be preventing your business from having a solid digital marketing…

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mobile app, mobile marketing, marketing tips

7 Mobile App Benefits for Small Businesses

October 5, 2018

With an average of 1,325 new apps released per day in the iOS App Store, it’s no surprise you’re always hearing the words, “There’s an app for that!” You see large, well-known corporations constantly launching and profiting from new applications. As a small business owner, you might think your business doesn’t need an app –…

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pinterest, pinterest for business, getting started with pinterest

How to Use Pinterest for Business: 6 Basics for Getting Started

August 31, 2018

Pinterest isn’t just about DIY crafts, fashion, and weddings. It’s also a valuable (and powerful) tool for businesses to generate awareness and sales. The platform has over 200 million monthly users and 55% of “pinners” use Pinterest to shop, which is higher than most other platforms. Pinterest’s demographics expand beyond just their core audience of…

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4 Ways Interns Empower Your Business

August 17, 2018

No matter what industry you’re in, interns can be a valuable asset to both your employees and the company itself. Internships provide more than just knowledge and experience for the intern themselves, they also benefit your entire team. Here are four ways interns empower your business and provide opportunities to empower your team. 1. Giving…

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advertising, quality advertising

5 Areas Quality Advertising Impacts

August 3, 2018

In a world where consumers have endless options, it’s important to present your brand with a level of quality. Often times, consumers’ first exposure to a product is visual. Being able to make a powerful first impression can be the difference between gaining a lifelong customer or your product collecting dust. Quality advertising reflects different…

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types of video marketing, video marketing, video production

Effective Types of Video Marketing to Humanize Your Brand

July 20, 2018

We all know by now that video marketing is a powerful and effective marketing strategy.  So, shouldn’t we try to utilize it as often as we can? Video can be used to complement or replace written or graphic content. Buyers want an authentic and human feel to their brands and video gets us there. Think…

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landing page, effective landing page, landing page tips

Generate Leads & Increase Conversions by Creating an Effective Landing Page

July 6, 2018

We don’t need to ask if you’re looking for an easy way to generate leads and increase conversion rates (because of course you are). And adding landing pages to your digital marketing strategy is exactly what you need to do to do just that. These simple but effective tools enhance any advertising and marketing campaign…

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Start Your Own Small Business: The Sharing Economy Can Help Get You Started

June 29, 2018

Written by Dean Burgess, Excitepreneur.net How the Sharing Economy Changed the Way We Consume For a long time, the words “sharing” and “economy” didn’t appear by each other in any context whatsoever. Over the past decade or so, however, the sharing economy has reshaped the way we travel, the way we raise funds, and the way…

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instagram, instagram marketing tips

4 Powerful Instagram Marketing Tips to Borrow from Beauty Brands

June 15, 2018

In the age of social media influencers and visual content, Instagram is a powerful branding and marketing tool. According to SproutSocial, 59% of 18-29 year olds and 38% of online women are present on the platform. That provides a unique and impactful opportunity to get your brand in front of your target audience (especially if…

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major website fails, website fails, website, bad website

10 Major Website Fails That Chase Away Potential Customers

June 1, 2018

It’s 2018 and we’ve gone beyond brands just needing to have a website – you need to have a good website. If you want to increase awareness and help your target audience understand and purchase your products and services, your brand need to have a user-friendly website. And what better way to understand how to…

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