5 Effective Business Strategies to Stand Out from the Competition

May 25, 2018

Being at the top of your market and standing out from your competition is more complicated than just offering a superior or cheaper product. If you want to get ahead, you need to start with a plan for your business that prioritizes the needs of your target audience and caters to consumer behavior. Here are…

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small business owner

4 Common Mistakes Small Business Owners Make

May 4, 2018

No matter what your passion, almost everyone has entertained the idea of owning their own business at some point. The idea of setting your own hours, answering only to yourself, and making a living by your own business savvy has a powerful draw. For those bold enough to strike out on their own, the road…

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Daring to Dream: An Essential Part of Your Business Strategy

April 27, 2018

What is it that’s stopping you from achieving your dream? A lot of excuses might come to mind when you ask yourself this question, but the answer is actually much simpler: you. Daring to dream means taking a risk on an unknown outcome, but it can also take your and your business to the next…

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seo tricks, evolution blog

4 Simple SEO Tricks Every Business Should Use

April 13, 2018

Search Engine Optimization (SEO) is essential for businesses, but it doesn’t have to be complicated. SEO is a way for search engines like Google and Bing to read and organize content so users can find the most useful information in their search. When you optimize your information for SEO, you’re organizing and labeling information on…

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social media, social media platforms

How to Optimize Your Brand for the Top Social Media Platforms

April 6, 2018

No matter what industry you’re in, utilizing the top social media platforms is essential for success. Social media offers a world of opportunity for various purposes and audiences. While some platforms may be obsolete except in specific industries, there are four social media platforms that fit almost every business niche. Here is how to master…

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facebook, facebook for business, facebook business, find us on facebook

Are You Making the Most of Your Facebook Business Page?

March 30, 2018

In a society that craves instant gratification, customers want to know everything about your business or product as quickly and easily as possible. And with a network of over 2.13 billion monthly active users, Facebook is a great way to communicate directly with potential customers – but only if you’re doing it effectively. Generating business…

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4 Best Practices to Increase Customer Referrals

March 23, 2018

Customer referrals are an important and exciting event for any business, whether you’re a B2B or a B2C company. But businesses so often get caught up in the excitement of a new lead that they forget what these referrals actually are: an opportunity to foster loyalty and trust with your current customer base. Instead of…

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Why You Should Hire a Brand Consultant

March 16, 2018

Branding isn’t easy. As Jeff Bezos, CEO and founder of Amazon, puts it, “Your brand is what other people say about you when you’re not in the room.” To build a successful brand, you need to be able to control that conversation and, to do that, you need to understand more than just your own…

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social media, social media marketing, instagram

How to Find the Best Hashtags for Your Business

March 9, 2018

You should already know why hashtags are so important to use in your business’s social media. (And, if you don’t, let us remind you.) But if you’re using hashtags without intention, you could be missing out on reaching that person who truly connects with your brand. Not all hashtags are created equal. Follow our three…

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