Video Marketing is Essential to Creating an Effective Content Strategy

February 23, 2018

Video marketing is a must-have for engaging content, drawing the most attention from audiences in this fast-paced world. Whether you’re using Facebook, Twitter, Snapchat, or Instagram, video is dominating the social media world – and for good reason. Here are five reasons why you need to add more video to your content strategy. 1. Build…

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branding, rebranding

Brand Update: 3 Signs Your Business Needs One

February 16, 2018

As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation,…

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Hashtag Your Way to Better Social Media

February 12, 2018

The hashtag has taken over the social media world, becoming key to online marketing. When used correctly and stylishly, it can increase social media following, engagement, and more. Hashtags are one of the wires that run through everything, across people, pages, and platforms. The possibilities of a hashtag are endless and totally easy to utilize.…

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google analytics, analytics, web analytics, google, website analytics

Top 5 Benefits of Using Google Analytics for Your Business

February 9, 2018

There are a variety of tools out there to measure performance and how people interact with a business online, but few are quite as essential or effective as Google Analytics. Google Analytics gives a comprehensive overview of a company’s SEO, website performance, and even demographic information. Reviewing analytics is a foundational component of developing and…

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3 Ways to Establish Strong Brand Imagery

February 6, 2018

Brand imagery is the perception people have of a church whenever they see or hear about its work or content. Matching your image with your target audience allows you to grow and engage with that market. Who and what do you want to be associated with? And, more importantly, how are you going to establish…

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social media, social media strategy, connect, get connected

A Beginner’s Guide to Creating a Strong Social Media Strategy

February 2, 2018

Social media has taken over marketing and creating a social media strategy has become vital to building brand awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…

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Brand Update: 3 Signs Your Church Needs One

January 31, 2018

As a church, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation, and…

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4 Reasons Your Small Business Can’t Afford Bad Design

January 26, 2018

First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…

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A Beginner’s Guide to Creating a Strong Social Media Strategy

January 25, 2018

Social media has taken over marketing and creating a social media strategy has become vital to building church awareness. No matter who your target demographic is, every generation has found a home on different online platforms (check out with platform is best for your business). The many social media sites and accessories that vary across…

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Market Smarter, Not Harder: Focusing on Your Target Audience

January 19, 2018

In order to effectively market your church, you need to know the people on the other end: your target audience. Many churches make the mistake of trying to market to everyone but, in the wise words of Seth Godin, “Everyone is not your customer.” On the surface, reaching as many people as possible might seem…

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