Branding Guide

What’s a Brand Guide and Why Do You Need One?

June 2, 2017

At the heart of every successful business is a strong, consistent brand identity. Having a solid and recognizable theme has become essential in today’s marketplace, helping to foster credibility and familiarity among consumers. And just like with every other aspect of your business, the best way to do this successfully is to plan for it.…

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marketing, marketing tips, marketing strategy

Have You Updated Your Marketing Strategy?

May 25, 2017

When it comes to your marketing strategy, doing it the “old-fashioned way” is not a term that you hear very often – and for good reason. Modern marketing is more of a living entity than ever before, constantly changing and evolving. If you haven’t evaluated your business’s marketing strategy within the last year, chances are…

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constructive criticism, criticism, feedback, positive feedback, negative feedback

Tips for Accepting Constructive Criticism

May 19, 2017

On the road to becoming a successful business owner or entrepreneur, you’re going to encounter constructive criticism. After all, as Elbert Hubbard put it, the only way to avoid criticism is to, “say nothing, do nothing, be nothing.” Both negative and positive feedback are essential to professional growth and development. That said, that doesn’t make the…

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4 Major Steps of Starting a Small Business

May 12, 2017

Everyone wants to be their own boss and the best and surest way to do that is by starting a small business. Being a business owner means having the final say on all company decisions, creating a work culture for employees to thrive in, and setting a schedule that works best for you. Knowing that…

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6 Ways to Promote Business Growth

May 5, 2017

The most successful, stable businesses are ones that prioritize business growth and development. Once a company has survived start-up and created a strong foundation and brand for itself, the logical next step is to expand on what’s already built. There are plenty of ways to grow a business, but the key to successful expansion is…

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design, inspiration, creative design, creative, design trends, creative design trends

Top Creative Design Trends for 2017

April 28, 2017

Understanding creative design trends is essential to creating powerful and influential marketing campaigns. After all, if you want to keep up the success and relevance of your business, you need to know what your target audience wants and market your brand in a way that’s in line with those opinions. It’s no longer a question…

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business owner, successful business owner, business development

Business Development: 5 Ways to be a More Proactive Business Owner

April 21, 2017

When running a business, it can be easy to get caught up in immediate, day-to-day tasks and forget to think about business development over time. However, this causes business owners to take on more of a reactive role and can be detrimental to future growth. Successful business development requires owners to look forward and check…

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What Your Brand Can Learn from Trump’s Success

April 7, 2017

Everyone seems to love or hate Donald Trump, but there is one thing nobody can deny: our President knows how to build a brand. Trump is a shameless self-promoter who has been in the public eye regularly since the 1980s and the release of his first book, Trump: The Art of the Deal. Because of…

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list, lists

A List About What’s So Great About Lists

March 31, 2017

No matter where you look on the Internet, you’ll find dozens of lists. Lists about celebrities, food, influential entrepreneurs, new technology. If you can think of it, there’s probably a list about it kicking around somewhere. So what is it about lists that makes them so clickable? And why are so many businesses (including ours…)…

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must-read, business books, books, books to read

5 Books Every Business Owner Should Read

March 24, 2017

As a business owner and an entrepreneur, there are tons of ways to seek out self-improvement and better business strategies. From podcasts to blogs to webinars, the Internet offers a wealth of information to learn about how to be successful and take businesses to the next level. But no matter how much technology evolves, there’s…

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