Marketing in the Age of the Informed Consumer

March 10, 2017

Gone are the days where a consumer’s purchases were driven by catchy radio jingles and attention-grabbing TV ads. So long to times when what a customer knew about a product was controlled by what a salesman disclosed. Thanks to the internet, this model has been flipped on its head. Consumers are more informed and educated…

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social media, facebook, instagram, twitter, youtube, google+, g+, tumblr, social media marketing

The Best Social Media Platforms for Your Business

March 3, 2017

Social media usage is at an all-time high. As of 2016, the average global internet user spends nearly two hours a day on social media. And in 2015, CNN reported that teens are wired into some form of media for nine hours a day. But what does that mean for businesses? Well, that’s two to…

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original content, content, blog, blog writing, blog writer

Original Content is Essential to Growing Your Brand

February 17, 2017

Sharing other people’s social media posts and stock photos is an easy way to keep your business active and engaged on social media. But it’s not all that your business should be doing. If you want higher quality scores, more engagement, and better brand awareness, then you need to stop following the pack and start…

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Turning Romance into Dollar Signs: The History of Valentine’s Day & Marketing

February 10, 2017

Depending on which stance you’ve taken (cynical or hopeless romantic), you’ve probably come to believe one of two very different origin stories for how Valentine’s Day came to be. On one side, the Negative Nancy’s in your life will tell you that the holiday was invented by the candy and greeting card companies as a…

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moderation, measuring cups

Too Much of a Good Thing: 5 Business Practices to Use in Moderation

February 3, 2017

No matter where you look, you can find tips on everything from upping your productivity to getting along with your coworkers. And for every tip on what to do, there are just as many tips on what to avoid. However, one area that often gets overlooked is when good habits and business practices can become…

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Common Website Mistakes for Small Businesses

January 13, 2017

You only get once chance to make a good first impression. As a business owner, you take careful steps to provide excellent customer service within your establishment – so why should your website be any different? More and more, customers are taking their business online. Even customers who intend to visit the actual location to…

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3 Employee Perks To Make Your Brand (& Employees!) Shine

December 30, 2016

To have a truly impressive brand, every aspect of your company should be well-thought out and properly managed, inside and out. If you’re looking to build a reputable and lovable business, taking care of your employees is essential. (After all, happy workers are better workers!) Boosting morale with employee perks will send good vibes throughout…

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What Does It Mean to Be Lucky in Business?

December 16, 2016

According to the book Hearts, Smarts, Guts, and Luck, there are many different kinds of luck in business. Even though people can have “dumb luck,” they may also create a lucky environment with attitude and building a network of opportunities. Successful people have lucky attitudes because they are optimistic, which allows them to see available…

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Social Media: The Key to Personal & Efficient Customer Service

December 2, 2016

What is it about calling customer service that makes our skin crawl? Between being put on hold with that awful elevator music, wasting hours arguing with minimal results, and being transferred to another department just to be put on hold again, calling a business’s help line can feel like one of the circles of hell.…

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Website Maintenance: A Crucial Element of Your Business’s Success

November 14, 2016

Think of your website as you would a vehicle. In order to keep it running smoothly, you must follow a reliable maintenance schedule. Imagine how a car would run (or not run) without a regular oil change or check-up performed by a reputable and knowledgeable company. Compare that to the effect a poorly maintained website…

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