Intro to Online Marketing: How Does Your Customer See You?

November 11, 2016

Online marketing is all about brand management and taking control of how the outside world perceives your business. If you want to make sure that you’re making the best impression in every way that you can, first you need to know what impression you’re currently making. The good news? We’ve compiled an easy-to-follow and highly…

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Could Your Business Benefit from Amazon S3 Cloud Storage?

November 8, 2016

Can your business benefit from Amazon S3? The short answer is a resounding yes. When it comes to running an efficient and successful website, developers and IT teams need reliable and highly-scalable online storage. That’s where Amazon Simple Storage Service, more commonly known as Amazon S3, comes in. Similar to other cloud servers like Dropbox…

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Web Security: Is Your Website a Potential Threat to Your Business?

November 6, 2016

Your website is one of the biggest ambassadors of your brand and often the first contact customers make with your business. If it’s vulnerable to potential threats, then new and current business relationships (as well as your reputation) can be compromised. A 2015 study by WhiteHat Security revealed that 86% of websites have at least…

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Tips for Effectively Utilizing Facebook Advertising

November 4, 2016

Facebook is the Swiss army knife of the internet. The ways that it can be utilized are as different as the people utilizing it. From grandma down to the grandkids, Facebook has something to offer everyone – and that’s why Facebook Advertising is so effective. Facebook ads give businesses the opportunity to tap into a…

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Get to the Point: 3 Tricks to Hold Your Customer’s Attention

October 28, 2016

You might be targeting the right audience with the right message, but are you holding their attention? With customers’ typically short attention spans, businesses only have a few seconds to get their message across. So what can we do to maintain our prospective clients’ and customer’s attention? 1. Make your point in the first 10 seconds…

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SEO Mistakes You’re Probably Making

October 21, 2016

In an age of instant gratification, a lot of consumers aren’t scrolling past the first page of Google to find the product or service that they need. That’s why search engine optimization (SEO) is essential for your business and website. However, if you’ve started optimizing your site for search engines and you’re not getting good…

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Creating a Brand: What You Might be Forgetting

Creating a Brand: What You Might be Forgetting

August 26, 2016

Creating a successful company and recognizable brand takes work. You need a great product, reliable staff, effective sales channels, and creative marketing. But the list doesn’t stop there: numbers need to be crunched, applicable laws need to be followed, human need should be resourced. With so much going on, it’s easy for things to slip…

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Why You Need to Invest in Interactive Content (Now)

Why You Need to Invest in Interactive Content (Now)

August 12, 2016

Unless you live under a rock, everywhere you look people are on their phones. Why you may ask? They aren’t just texting their BFFs, they’re scrolling through content and hunting for deals. And if you’re thinking, “Well, those aren’t my customers,” you’re wrong. The age group with the highest tablet use is 30-49. * http://www.marketingcharts.com/online/us-tablet-ownership-update-january-2014-39508/. If…

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What’s in a Name?

What’s in a Name?

July 22, 2016

The name you choose for your business has a huge effect on your success. We’ve all seen the storefronts with bad names and thought to ourselves, “Who is going to go in there?” So if you’re thinking you have a really clever name for your new business, stop and take a moment to rethink it.…

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Social Media Gaffes

Social Media Gaffes

July 15, 2016

Social media is a great platform to extend your brand and reach new consumers, but it can be tricky to navigate and maintain. Below are some of the top social media gaffes of companies and users you need to avoid. 1. Ignoring consumers Many companies forget that social media is a two-way street and was…

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