Brand Update: 3 Signs Your Church Needs One
As a church, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation, and success of your church. Don’t let your branding needs get pushed to the back of the line. Here are three signs that your company could use a brand update.
1. Your Logo Gives Away What Era Your Church Started
Does your logo remind people of the original Miami Vice? You may want to think about giving your outdated logo a much-needed refresher. A logo is often a potential people’s first impression of your church and it’s important to make sure it’s sending the right message. It’s understandable to be hesitant to part with your logo completely (it is a defining feature of your business), but even a slight tune-up can make a world of difference. Graphic technology has improved by leaps and bounds in the last decade and it would be downright negligent not to take advantage of those advances. Simply updating the colors, shading, or texturing of an old logo can give your church a modern edge while still keeping your ties to the past.
2. Your Social Media Presence is Nonexistent or Severely Lacking
It’s 2018. If your church hasn’t established an online presence for yourself, then you’re not connecting to people like you should be. Social media is a powerful tool to connect with people and help build a church community. Having active social media accounts gives your church personality and a chance to interact with people on a personal level that you can’t achieve with your website. It’s also a convenient and efficient way to keep people in the loop on specials events, new series, location openings and service time changes that they might have missed otherwise. Most people don’t check websites they like on a daily basis, but there’s a good chance they’re scrolling through their newsfeeds at least one a day, if not more!
3. You Didn’t Create Your Business Listings Online
Search engine sites like Google and Bing are an essential resource for helping people find your church. Just think of all the times you’ve searched for “restaurants near me” or “local gyms.” A church listing on a search engine or review sites like Yelp provides people with your location, operating hours, and information about your services. If you don’t claim and manage these listings yourself (or have an agency do it for you), then you risk having misinformation posted. If people can’t find detailed and accurate information on your church, they may never walk through your doors. A simple online search can take someone from having never heard of your church to being part of your church community. Don’t leave it to chance.
Don’t let the daily shuffle make you overlook important things like managing your social media or responding to online reviews. If your church brand could use a makeover, then don’t put it off. Call Fluid today at (239) 307-6087 and we’ll help you get things running smoothly.