Branding

Brand Update: 3 Signs Your Business Needs One

branding, rebranding

As a business owner, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation,…

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3 Ways to Establish Strong Brand Imagery

Brand imagery is the perception people have of a church whenever they see or hear about its work or content. Matching your image with your target audience allows you to grow and engage with that market. Who and what do you want to be associated with? And, more importantly, how are you going to establish…

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Brand Update: 3 Signs Your Church Needs One

As a church, there are always a million and one things to do and monitor. And when all of your brainpower is being spent on the day-to-day workings, sometimes seemingly less important matters can slip through the cracks. Unfortunately, these “small” details can make a big difference when it comes to the visibility, reputation, and…

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4 Reasons Your Small Business Can’t Afford Bad Design

First impressions are everything in the business world. Just like how it takes people less than 60 seconds to form an opinion on a stranger, so it goes for potential customers to decide whether they want to learn more about your business. So what will set you apart from the competition and bring the customer…

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3 Ways to Establish Strong Brand Imagery

brand, brand imagery, branding

Brand imagery is the perception people have of a brand whenever they see or hear about its work or content.  Matching your image with your target audience allows you to grow and engage with that market.  Who and what do you want to be associated with?  And, more importantly, how are you going to establish…

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What Your Brand Voice Could Be Saying About You

brand voice, voice, branding

What is a brand voice? How do you find it? How do you define it? Your brand voice is an essential, independent factor of your brand that dictates how you communicate with your target audience. It should represent your overall tone and brand personality. Your voice is not just what you talk about – it’s…

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What’s a Brand Guide and Why Do You Need One?

Branding Guide

At the heart of every successful business is a strong, consistent brand identity. Having a solid and recognizable theme has become essential in today’s marketplace, helping to foster credibility and familiarity among consumers. And just like with every other aspect of your business, the best way to do this successfully is to plan for it.…

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What Your Brand Can Learn from Trump’s Success

Everyone seems to love or hate Donald Trump, but there is one thing nobody can deny: our President knows how to build a brand. Trump is a shameless self-promoter who has been in the public eye regularly since the 1980s and the release of his first book, Trump: The Art of the Deal. Because of…

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Creating a Brand: What You Might be Forgetting

Creating a Brand: What You Might be Forgetting

Creating a successful company and recognizable brand takes work. You need a great product, reliable staff, effective sales channels, and creative marketing. But the list doesn’t stop there: numbers need to be crunched, applicable laws need to be followed, human need should be resourced. With so much going on, it’s easy for things to slip…

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