Content

3 Ways to Establish Strong Brand Imagery

Brand imagery is the perception people have of a church whenever they see or hear about its work or content. Matching your image with your target audience allows you to grow and engage with that market. Who and what do you want to be associated with? And, more importantly, how are you going to establish…

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7 Ways to Evolve Your Content Strategy

content strategy, content is king, content, content marketing

Content strategy has become a valuable part of a company’s success in marketing. It’s important to keep in mind that content marketing is constantly changing due to its influence from the ever-expanding technology and social media industries. There are many crucial details to consider when forming a content strategy that can make or break the…

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3 Ways to Establish Strong Brand Imagery

brand, brand imagery, branding

Brand imagery is the perception people have of a brand whenever they see or hear about its work or content.  Matching your image with your target audience allows you to grow and engage with that market.  Who and what do you want to be associated with?  And, more importantly, how are you going to establish…

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Top Creative Design Trends for 2017

design, inspiration, creative design, creative, design trends, creative design trends

Understanding creative design trends is essential to creating powerful and influential marketing campaigns. After all, if you want to keep up the success and relevance of your business, you need to know what your target audience wants and market your brand in a way that’s in line with those opinions. It’s no longer a question…

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A List About What’s So Great About Lists

list, lists

No matter where you look on the Internet, you’ll find dozens of lists. Lists about celebrities, food, influential entrepreneurs, new technology. If you can think of it, there’s probably a list about it kicking around somewhere. So what is it about lists that makes them so clickable? And why are so many businesses (including ours…)…

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Original Content is Essential to Growing Your Brand

original content, content, blog, blog writing, blog writer

Sharing other people’s social media posts and stock photos is an easy way to keep your business active and engaged on social media. But it’s not all that your business should be doing. If you want higher quality scores, more engagement, and better brand awareness, then you need to stop following the pack and start…

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Get to the Point: 3 Tricks to Hold Your Customer’s Attention

You might be targeting the right audience with the right message, but are you holding their attention? With customers’ typically short attention spans, businesses only have a few seconds to get their message across. So what can we do to maintain our prospective clients’ and customer’s attention? 1. Make your point in the first 10 seconds…

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Why You Need to Invest in Interactive Content (Now)

Why You Need to Invest in Interactive Content (Now)

Unless you live under a rock, everywhere you look people are on their phones. Why you may ask? They aren’t just texting their BFFs, they’re scrolling through content and hunting for deals. And if you’re thinking, “Well, those aren’t my customers,” you’re wrong. The age group with the highest tablet use is 30-49. * http://www.marketingcharts.com/online/us-tablet-ownership-update-january-2014-39508/. If…

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