Marketing

6 Holiday Marketing Strategies to Try Out This Season

The holiday season is here and it’s the busiest time of the year for shopping. That means it’s time to either jump on the holiday marketing bandwagon – or let your business get left behind in the dust. There are many great opportunities that you can take advantage of during the happiest time of the…

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Have Fun with It: How to Liven Up Your Marketing Strategy

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How you conduct your marketing strategy directly affects how your customers view your brand. If you view it as a tedious and inconvenient task, those feelings are likely coming across in your brand’s voice. Give your business a more approachable and outgoing vibe by infusing some fun into your marketing strategy! Even in a situation…

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6 Halloween Marketing Ideas for Every Small Business

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Halloween-themed marketing isn’t just for pumpkin patches, candy stores, and costume shops. No matter what industry you’re in, every small business can celebrate this spooky holiday (and make some extra money while they’re at it!). Do the Monster Mash and make the most of everyone’s Halloween spirit! Here are six easy and fun Halloween marketing…

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Why Personalization in Marketing is Key

In a constantly evolving industry, it is no secret that marketing efforts have to be new and creative in order to grab the attention of their client base. Every single day new content and marketing channels are coming into the game and overwhelming the consumer, putting brands under constant pressure to capture the attention of…

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Key Factors to Consider in International Marketing

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The world is a highly diverse place and this should be kept in mind when venturing into international marketing. The varying differences across the world can strongly affect how and what people purchase as well as how people react to all types of marketing. In some instances, these differences can be common knowledge (such as…

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The Secret to Better Marketing: Adaptability

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Whether you consider yourself a successful business owner or have only just begun to build your brand and business, one thing is certain: marketing is essential. Good marketing can be the difference between surviving and thriving in today’s extremely competitive marketplace. Expanding on “3 Things Every Successful Entrepreneur Must Do,” the secret to better marketing…

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5 Quick Tricks to Add to Your Marketing Strategy

Sometimes finding time to work on our marketing strategy can seem like an impossible task. And while successful marketing does require an investment of time and energy, there are also small, simple tricks that you can do. Here are a few quick techniques that will enhance your marketing strategy without eating up all of the…

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3 Online Features to Attract Consumers and Grow Sales

We live in a time where consumers are engaging with technology faster than it can advance and a lot of small businesses are lagging behind. Keep up by using tools that make it easier for your customers to buy your products or services! Here are three online features you should incorporate into your strategy. 1.…

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Have You Updated Your Marketing Strategy?

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When it comes to your marketing strategy, doing it the “old-fashioned way” is not a term that you hear very often – and for good reason. Modern marketing is more of a living entity than ever before, constantly changing and evolving. If you haven’t evaluated your business’s marketing strategy within the last year, chances are…

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