Get to the Point: 3 Tricks to Hold Your Customer’s Attention
You might be targeting the right audience with the right message, but are you holding their attention? With customers’ typically short attention spans, businesses only have a few seconds to get their message across. So what can we do to maintain our prospective clients’ and customer’s attention?
1. Make your point in the first 10 seconds of a video.
On average, Facebook is generating eight billion video views per day alongside countless articles, blogs, posts, and pictures. Many videos are user-generated content that interest us more than a boring business video that is just trying to sell us something. So when you create a video for your product or service, get the point across immediately and the right type of user (your customer) will watch for more information. Make it easy on the consumer and yourself: make your point in the first 10 seconds and you will find better quality engagement from your audience.
2. Keep all content at a reasonable length.
Don’t create five page articles or five minute videos – no one has time for that! Consumers are being bombarded with all types of content, day in and day out. Marketing guru Seth Godin creates paragraph-long blogs every day with a main point and an example. This is an extremely minimalist and effective blog and is, in part, why Godin has such a large following. Create direct content with simple, supporting information to establish your credibility. Less is more and, if you need more, then you can create more videos or blogs!
3. Make your message easy to find and understand.
Nobody wants to get halfway through something and still wonder what they’re reading. For example, this blog makes its point in the first few sentences, then provides supporting tips and information in a bullet-point format. Try to include any relevant information in the first and/or last sentence of a paragraph because that is how most people are taught to find information in school and standardized testing. The point is to grab your consumer’s attention quickly and let them know why they’re there. Then those who fall into your target audience will be enticed to read more. Concise information is as important as original content because, no matter how great your content is, it’s useless if no one reads it. Pull people in and give them a reason to stay.
A majority of consumers today have a short attention span – but that doesn’t mean they’re not going to do their research before making a buying decision. Create concise content that makes its point in the first few sentences of your blog or the first 10 seconds of your video and your consumer retention will go way up. When you develop an online reputation for credible and easy-to-read content, you can develop a strong and loyal following through organic followers and shares.