Search Engine Optimization (SEO) is essential for businesses, but it doesn’t have to be complicated. SEO is a way for search engines like Google and Bing to read and organize content so users can find the most useful information in their search. When you optimize your information for SEO, you’re organizing and labeling information on your website, social media, and blogs to help consumers find you. Here are four simple SEO tricks to optimize your content.
1. Create & Monitor Business Listings
What makes SEO so tricky is that it’s constantly evolving and changing because of the amount of new content uploaded to the internet every day. We can stay relevant by updating our own content on a regular basis. Business listings should be updated most often because they appear on user searches first, making them your first impression with customers. The more fresh and accurate your business listings are, the better you’ll look to both the search engines and your customer. This helps give you higher rankings and builds credibility and trust. Other important business listings aside from Google are Yahoo, Bing, Yelp, and YellowPages.
2. Connect Social Media to Your Website (& Vice Versa)
The funny thing about the internet today is that brands don’t need to interrupt customers lives to be effective because customers do their research and reach out to them. Providing channels for people to inform themselves helps sell your product or service. Most businesses focus on driving traffic to the website, which is the main hub and provides the most important information about your business. But customers want to see more to make sure your business is credible! Create a two-way gateway that allows customers to branch out by including your website on social media and linking your social media on your website.
3. Save Pictures Using Keywords
Using keywords with your photos will make your images appear in image searches and help contribute to the overall SEO of your website. Search engines read both the backend code and frontend user content to assess the usefulness of the information with the keywords. For example, the image above is of the marketing materials that Evolution Brands has made for its portfolio. We save that image under the name, “evolution_marketing_materials_portfolio.png” because the search engine will associate it with our company name, website, portfolio section, and marketing materials. This makes it easier for the search engine to categorize the content by clearly defining how the image should be associated. You can do the same for images used on social media and business listings.
4. Write Blogs
Search engines love to see fresh and informative content being uploaded to your website. Make it a point to write blogs as often as possible (at least weekly) and explore various topics and trends related to your industry and brand. Not only will this help to enhance your SEO, blogs can also assist with establishing your brand as an industry leader and create even more content for your audience to connect and engage with. If your website isn’t performing well with certain keywords, try focusing your content on that keyword to show search engines that you have what that audience is looking for.
Don’t wait to start using these simple SEO tips. By updating your business listings, creating a network between your website and social media, and using keywords with your images, you’ll be rising the SEO ranks in no time.